Product Design Driven by User Outcomes.
I believe the best products are built when we stop treating human needs and technical systems as separate initiatives. My work is about finding the balance between the two—making sure that big-picture business goals and engineering constraints are playing well together in a simple, intuitive experience.
I think of product strategy as building a bridge. It’s about making sure that what a developer builds on the backend is reflected in what the user feels in their hands. By turning complicated ideas and data into clear, easy-to-use experiences, I help make sure the people using our products feel confident and supported. My goal is always to build a reliable foundation that grows with our users, rather than just hitting a deadline.
I’m a big believer in working in lockstep with my partners in Engineering and Product. I want our collective perspectives baked into everything we ship. Whether I’m untangling new requirements or refining a small interaction on a phone, I focus on delivering an experience that feels natural and intentional—no matter how much complexity is happening behind the scenes.
Personify Health
I guided the post-merger design unify two platforms into a single, cohesive homepage. By designing a modular system and defending the member experience through data-backed advocacy, I transformed fragmented features into a predictable, scalable product ready for the next generation of AI-driven care.
Virgin Pulse
Stepping into a leadership vacuum, I took ownership of the core "Homebase" vision to stop experience fragmentation. Beyond stabilizing the legacy platform through deep IA audits and a new critique culture, I proactively designed a "North Star" vision that solved the friction between client white-labeling and user simplicity—laying the foundational strategy for the future merger to form Personify Health.
Amazon QuickSight
I led the mobile rebuild of AWS’s flagship BI tool, navigating the technical complexity of a hybrid Native/Webview architecture. By focusing on usability and solving the mobile "Sheet Tab" hurdle through 30+ rapid iterations, I created a seamless, high-performance experience that brought desktop-level data power to the palm of the hand.
Amazon WorkDocs
I architected a lean, atomic design system to bridge the gap between desktop and mobile for AWS’s enterprise collaboration suite. By prioritizing WCAG accessibility and stress-testing components for global localization (German/Japanese), I delivered a utilitarian, content-first interface that reduced support volume and became the blueprint for the broader AWS Productivity Suite.