Beginning with inspiration & research

Starting off with a blank slate, there are a lot of amazing apps and designs that can spark inspiration. This is an important part of the process to break from what you think is possible. On the other side, going through similar apps through competitive analysis is just as important.

Explorations, user feedback, and research

Beginning by analyzing the old QuickSight mobile app, it was important highlight the areas that worked and what needed to be improved on. The second stage was to create wireframes of the common workflows. Along with the wireframes, site trees are also a valuable piece to establish how users will navigate the app.

Early designs were explored using past user feedback of the first mobile app, as well as feedback of what users would like in a mobile app. Considerations of what competitors was considered as well to make sure our product met the bar for the basic features.

Iterate, test, and iterate again

Not only were we faced with the challenge of integrating existing features, but also new product features on desktop and mobile. A challenging one, the sheet tabs, were simple yet a very important part of the users workflow. In total, there were about 30 designs that were put in front of users.

Everything from the users first impressions of the feature to how the feature interacted were looked at. Once the feedback was acquired, the designs were reduced down to the strongest one until one was chosen.

The final product

The final product becomes a collection of months of exploration, research, and feedback. The result is an app that makes sense to the end user but will continue to evolve the longer users interact with it. Although the final product was launched successfully, understanding the areas to improve upon will make for a better experience for all customers.

Focusing on launching users into their content quickly, the homepage is centered around Favorites and Recently viewed. Both were deemed important to users during the usability studies as a majority of users interact with the same 3-5 dashboards daily.

From there, the most important aspect for the users was to be able to interact with their content easily. Working closely with the dev team to make sure designs could be integrated to bring the best experience for customers. An example would be touch interactions, specifically on visuals, were a key point for customers to easily understand their data.

The final app included an increase of customer usage, customer satisfaction for features included, and a design that could allow the app to grow as new features were brought to the product.